Physical activity boosts recovery and long-term health of cancer survivors

By: Lee Harvey

Doctors fail to inform cancer patients about benefits of physical activity as charity calls for exercise to be 'prescribed'.

A report published by Macmillan Cancer Support says 1.6 million British cancer survivors could be at greater risk of long-term health problems because they aren't physically active enough.

Macmillan's Move More report is a comprehensive evidence review of over 60 studies, a survey of 400 health professionals, and studied findings from pilot schemes which are commissioning and running physical activity services for cancer patients.

The report reveals new evidence showing just how important physical activity is to the recovery and long term health of cancer patients.

According to the Move More report, doing the recommended levels of physical activity can reduce a prostate cancer patient's risk of dying from the disease by up to 30% compared to patients doing less than an hour of exercise per week.

In addition, the report states significant amounts of physical activity can reduce a bowel cancer patient's risk of recurrence and of dying from the disease.

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How to Sell on Value Rather Than Price

How to Sell on Value Rather Than Price

Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers.

In a famous video clip from Penn and Teller's Showtime hidden camera show, diners are lured to an upscale restaurant branded as the world's first boutique vendor of bottled water. A water steward presents each table with a menu discussing the finer qualities of water purportedly shipped in from mountains and streams all over the world, some of which cost as much as $8 a bottle.
Of course, the joke is on the customers because all the water actually came from the garden hose out back, but the message was clear: People are willing to pay more for a product if they think it gives them a truly special or significant value—and if you present it to them in just the right way.
Your company is probably selling a stuff that's a lot more valuable than fancied-up hose water. Selling on value, not price, involves a balance of confidence, personal rapport, and doing your homework, and it's become more difficult as technology gives consumers greater access to price information and competitors. We've talked with veterans of selling their value, and they share some tips on how to make your products stand out in a low-cost world.
Choose Your Targets Wisely

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